Search Engine Marketing

 

There are many different types of online marketing available to promote products and services. Some of the most popular involve Search Engine Marketing, which is the process of increasing the visibility of a website in search engine results.

 

Opaciti Designs specialize with the following SEM:

 

- Sponsored Links or Pay-per-click (PPC) allows advertisers to advertise, typically on the right side of the search page. The advertiser's ad appears whenever someone searches for designated keywords and the advertiser pays each time someone clicks on the ad. However, once the ad budget has been spent, the ad no longer appears unless the advertiser deposits more money.

 

- Organic Search or "Natural Search" uses Search Engine Optimization (SEO) methods in order to increase a website's likelihood of appearing in natural search results. Unlike PPC, if your site is ranked in natural results, you will improve the visibility of your website and distinguish yourself from your online competitors. Plus, organic results are not directly tied to a budget like PPC. Approximately 70-80% of clicks occur in the natural space versus 20-30% in the PPC space. The benefits of attaining natural rankings can significantly benefit your business and is a quick and accurate way to attract new customers.

 

- In addition to SEM, Email marketing is a commonly used business marketing technique. Business owners gather useful information about their customers in order to build a relationship with the consumer and connect them with information that may lead to a purchase. Interested shoppers can submit their personal information and email address to receive information in the future.

 

- Social media sites like Twitter, Facebook and MySpace are other ways business owners can spread the word about their company to likeminded “friends” on the Internet. The potential for a profit increases drastically when you target a new audience that is already interested in what you have to say. Online advertising marketing is also made simple through social media because it is easy to share a link, blog, image or video through your profile or webpage. We help you great a social page that link to your webpage and also include social plugin such as like box and others.

 

- Adsense Banner ads follow the typical advertising approach where businesses can place an ad on another, complimentary website with a link to drive users to their website.

 

- Affiliate marketing has also become a trend. This referral program pays when someone clicks on an ad from someone else's website and becomes a paying customer.