Your Business Strategy Must Include Website Planning Process For Better Marketing
To improve your business and increase sales, you should take some time to focus on your website strategy. After all your website is your marketing hub. How it is structured and the contents should be placed in a way that is appealing and helpful to your ideal site visitors. Without a proper website strategy you are setting your business for total failure, that we can guarantee you.
As a website design agency, we spend most of the time searching for leads online. We come across poorly designed website, which are chasing potential customers away from your business. If your website isn’t great, it could turn off potential customers and cause them to think of you in a not-so-positive light.
A well-thought out website planning process will primarily leave a good first impression to your ideal customers. Your website will generate leads for your business, only if done correctly. To ensure that your website is in the best shape, your should focus in the following aspects of website strategy.
Website Structure and content sitemap.
The reason someone has visited your website has got nothing to do with you or your business. The visitor is simply there looking for helpful information and they hope your business can provide it. Which means site visitors expect your site to have information which is useful, quick to access and easy to understand. How you structure your contents is very important when building a user-friendly website. Information finding is the name and simplicity is the game. Have clear page names, which are organised into logical groups.
Also, how you organize your pages matters too. When you go to a website and click the products page, what to do you expect to find there? Not a list of achievements, right? You expect to find a list of products that the business is offering. So take a closer look at your user experience as how you structure your web pages affects your UX. Take a look at the site flow of your sitemap.
Responsive. Actually Mobile.
If you just ask Google, which device is driving more traffic to website. We bet you it will say Mobile devices. So why is your website still not responsive in this day of life? Are we still living in the past where we are only optimizing our websites for desktop devices? Absolutely, No! When we say responsive we are not referring to your website fitting on a mobile device. When a website fits on a mobile device that is simply called mobile-friendly. And don’t scratch your head too hard, we are not saying you have to design another website that is for mobile devices.
Responsive means making your website to display on any device regardless of its sizes. We are talking about your website being view-able on a smart-phone, tablet and desktop without the need to design different websites for different screens. So you should offer your ideal visitor a mobile experience as it is the main driver of your traffic source. You should aim to make life easy for your customers and that will be your secret weapon to success.
Get straight to the point and quick. Your web copy shouldn’t be too wordy and long. Your website is not a newspaper where people will come to read long boring, useless copy. Be brief, clear, useful copy and a very, very clear Call-To-Action. We promise you this, no one, we mean one is interested in your company history and those long whitepapers. They might be appealing to students doing a research but your customers are probably not interested in what you have to say about your company.
They are interested in how can your services and products help solve their pain-points and challenges. For your website to convert visitors into leads, you need to have a very clear and direct Call-To-Action on your website. You must tell your visitor what to do and get them excited to follow your instruction. Don’t complicate things here. Have a simple form that captures their name, email, and phone number. This 3 things are the key to turning that lead into a customer. Remember the website strategy is not about you and 25 years experience. It is about the experience of your ideal customers.
Design For Your Ideal Customers.
Many times we come across organisations looking for website design and they already have an idea of how they want the website to look like. Everything is about what they want or like. No mention about the target audience. So from today and going forth take note: ‘Your business website is not yours or its not for you.’
We have the customer research as our first process in the website design process. Why? Because, you wouldn’t pair a salesperson with a customer if they couldn’t get along. The same with your website, why would you want to design a website that doesn’t relate to your ideal customers? If you’re selling a car that’s commonly used for a rougher terrain and attracts a less-luxurious audience, you probably wouldn’t design a site that uses pastel colors, buttons with rounded corners and floating cloud animations. But that design might work if you were selling perfume. See what I mean?
What about the capabilities of your target audience? Are they older and potentially have sight issues? You should make the text bigger and Call-To-Action larger and bolder. If your online “salesperson” doesn’t have the right qualities, it probably can’t do its job.
Design, But Not for the Sake of Design.
This is the part most organisations fail dismally. Just because someone says they can design a website that doesn’t mean they are the best option. We understand that almost anyone can design a website without prior skill or experience using Web builder tools. Good design might seem like a no-brainier, but we have to start thinking of it differently. It’s not just about making something look better with pretty colors and cool graphics, it’s about transitioning our priority to UX design.
How does the organization of homepage elements showcase the most important messages about the company? How does the color of certain text reveal to a user it’s clickable? Is this form cleanly designed above the fold so a user can easily fill it out? Is there enough whitespace on this page so the user understands what the focus is?
These are the things that keep us up at night when we’re designing websites. Would you be interested in working with us? Just so you know we are capable of taking your website to the next level. Get in touch!!!