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Website Design for B2B Startups

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A Powerful Marketing Tool And Website Design For Industrial B2B

If you have a dedicated marketing and sales staff tasked with monthly lead-gen quotas, then you need a website that gives them the control to market efficiently and competitively.
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I have a dedicated marketing team and sales staff. My team spends 40+ hours a week per person marketing my business. We’re in all of it, SEO, social, paid – we need a new website that makes us more effective and efficient.

I need a website that does it all. We rank well, but we want to rank better. We have a complex product offering, and we want a website that makes it easier to understand. On top of it all though, we want better lead-gen. We need more leads and we want to lower our acquisition cost to get those leads.


You need it all, so you get it all.


Indepth research.

A detailed marketing strategy for every customer persona in every stage of the buyer’s journey.

A robust content marketing strategy that will help you gain higher ranks through link-building, link-earning, keyword ranking and social engagement.

An intuitive custom design that simplifies your complex product offering.

A conversion optimized landing page and call to action implementation.

This is truly the custom solution. So, whatever you need to make your business and marketing a success, you can expect to get with this plan.

What Is Included In My Package?

A list of what we will cover in delivering a solution that is right for your business.

You can view our full website design process to understand why our approach is different. And if you have question we have tried to answer them on our FAQ page.


Competitor Analysis

  • Research your online competition’s SEO and PPC

Customer Persona

  • Research and define your target customer expectations

Industry Research

  • Research your industry’s current online trends

Online Goal Strategy

  • Analyze research to guide methodology to achieve your online goals


Keyword Research

  • Discover and define your keyword landscape

Content Consultation

  • Advice and light assistance in optimizing your content

Content Generation (Professional Copywriting)

  • A more in-depth level of assistance in content generation

Conversion Optimized Headlines

  • Creating headlines for emotional triggers with simple clarity

Rich Organic SEO Keyword Content

  • Integrating your keyword strategy into your individual website pages

Site Mapping – Site Architecture

  • Defining the user-flow from entry point to conversion


  • Content placement and page layout lo-fidelity mock-ups

Custom Landing Pages

  • Strategy and page templates for PPC website traffic

Design and Code

High Fidelity Mock-ups

  • Static Photoshop mock-ups of all necessary page templates

Custom Graphics

  • Branded images designed to aid in messaging

Custom Animations

  • Animated gifs and svg images that move to aid in messaging

Photography (Stock)

  • Professional stock photography included into project fee

Social Channel Graphic Package

  • Profile, hero panel, and background images for your social profiles

Responsive And Mobile Friendly Layout

  • Making your website look great no matter the device size

Technical SEO

  • Coding your website according to Google and industry best practices


  • Coding lo-fidelity aspects of your site for testing unique functionality

Custom WordPress Theme

  • Custom code for your exact needs – 3rd party themes ARE NOT USED!

Modern Browser Testing

  • Ensuring your website works great in all modern evergreen browsers


Hosting & Domain Account Services

  • Assisting the purchase and setup of 3rd party hosting account. We use Gridhost to host our website.

Email Account Services

  • Assisting the migration of mx records if email hosting is changed

Google Analytics Integration

  • Integrating Google Analytics with Google Tag Manager and verifying Google Search Console

Event Tracking Setup

  • Creating custom tags and triggers within Google Tag Manager for more in-depth analytics

Analytics Consultation

  • Introduction to Google Analytics, Tag Manager, and Search Console

SEO Consultation

  • Introduction to SEO best practices and recommendations

Conversion Tracking (Adwords) Integration

  • Integrating your Adwords Conversion Tracking needs through Google Tag Manager

In Person Meetings

  • We can only meet in selected areas within Gauteng.

Telephone Support

  • Consultations and meetings over the phone or with video chat (google hangout or Whatsapp VideoCall)

3rd Party App Integrations

  • Depends on the 3rd party app. This includes plugins for extra functionality

45 Day Support (After Launch Date)

  • Consultations and website assistance included