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QUESTIONS THAT YOU NEED QUICK ANSWERS TO

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Below is most common questions we get asked on a regular basis.

How much does a new website cost?

You can get a new website for free if you want or you could pay hundreds and hundreds of Rand. It’s a lot like asking, how much does a new house cost.

It does depend on your needs. However, that’s not helpful right? I don’t like that answer too. That’s why we’ve defined some “Starting at” ranges based on your most common needs for your reference.

Solo Professional Pricing>>

Small Business Pricing>>

Marketing Team Pricing>>

How do I pay and do you also accept credit card?

Payment is generally made in 3 installments through the course of your project with the first installment being required to start.

We do accept EFT and Credit Card Payment.

We will provide a detailed project scope which will include payment details. This will be provided for you to review and agree to before your project is started.

How long does it take to get a new website?

On average, our quicker clients go live within 90 days from the start of their project. Our longer clients average 120-180 days.

Why do we need to create customer personas?

Your website is a tool for your customers. It’s not a brochure for your business. You have real people with real problems searching online. They are landing on your website. Why? What problems are they searching for specifically and why is your website showing up? What are they expecting to get when they click on the link to your website.

You’re going to have a few different common patterns of website visitors. If you understand who they are, what they want, why they want it, and what obstacles are in their way to get it… well, you know that then your job of selling gets infinitely easier.

I already have customer personas and I know who my competition is, can we skip this process?

Unfortunately, no. If you have those things, that’s fantastic, most people don’t. Yours will help make this stage more efficient and productive, but the work still needs to be done.

You’re the expert at your business, but, not to toot our own horn, you’re hiring us to be the marketing and design experts. We’re really good, we make our living at understanding how people search online and what they’re expecting to get from websites. We’ll make sure all your previous research is married and optimized to answer those needs perfectly.

At the very least, if we’re going to be building you a new website, one that is going to work for your customers, we have to understand who those customers are. We need to go through the process so we can uncover the things your customers are seeing.

My goal for the website is to get more leads, what more is there?

Getting more leads is a good ultimate goal, but it’s not a measurable one. If it were, what would determine the success of your new website? Would getting 1 more lead over the next 2 years constitute a success? Of course not.

However, setting a goal to get 10% more leads per month over the next 90 days might sound like a better goal, but that’s not a good one either. Why? Well, how would you determine if the website is the driving factor or if it was peripheral marketing, random new exposure, industry trends, changes in the marketplace, or a misstep from a competitor?

We’ll need to set quantitative goals that can be objectively measured over a set course of time. This will allow all parties to determine the success and failures of the new website. This is important for long-term optimization strategies. Without it, you’ll never really know what is working, what isn’t, what to tweak, what to invest more in, or what to drop completely.

I don't have the time for your research process, can you just use what I already have, look at my competition and make my website look better?

No.

We’re sorry, but if you poke around the different stages and you don’t see the value, if all you want is to pretty up your website, then we can promise you, we’re a bad fit. You will not be happy with the results we’ll deliver.

Tell me, how can SEO improve my sales and lead generation?

You just asked a question they write books about. Entire industry leading blogs are dedicated to this single question and topic.

Instead of giving you a short, helpless, answer, do us and yourself a favor. Send us an email ([email protected]) and ask us your real question, the one that is specific to the problem you’re facing right now. We’d prefer to tailor this answer to your specific needs.

We've already hired an SEO agency, I don't think we need an SEO strategy. Can we skip it?

If you’ve hired a good SEO agency and they are doing their job, then this will help, but no, this stage cannot be skipped.

An audit is still necessary. We need to make sure that none of their work will be lost and your long-term strategy is primed and optimized for your future endeavors.

Can't you just use a plugin to do SEO?

It’s a yes and no answer.

Yes, you can and we do use Yoast SEO for WordPress to make SEO easier, but this is a tool that gives you easier access to do SEO. It does not do SEO for you.

SEO is the optimization of your onsite content to maximize exposure with the search engines. At the most basic level, this is ensuring you’re using the best keywords and content on each page.

I've hired and tried SEO in the past and I never saw any ROI, how do I know you're not just taking my money?

First, if that’s true, we feel your pain. There are a lot of snake-charmers out there and a lot of companies who do a good job for some but not for everyone. You have our sympathy.

Second, SEO is imperative, but it’s not a black box only a few can do. At its core, it’s simply following a set of best practices that Google has defined themselves.

What we’re primarily concerned with is your website’s technical application of SEO best practices. This involves your codebase and how you’re practically inserting your website copy into your website’s HTML markup.

Our next concern is to help you develop a long-term strategy that you can do on your own. We will find out your needs and develop a plan that you can follow along with an easy methodology on how to monitor your own progress so you can see it working.

Can we just use the website copy that is already on my website?

Yes, maybe, and no. Helpful answer, right?

Yes, we will use some of your website copy. You will have SEO equity that you can’t afford to lose. That being the case, you will have website copy that your users and Google have both responded well to. We’d like to keep what’s working.

The rest, well, that will either need to be modified or replaced altogether. Odds are good you’re going to need a considerable amount of new copy. If you didn’t, then you probably wouldn’t be looking for a website. There’s obviously some things that aren’t working or things that could be doing better. Guaranteed, your copy is on that list.

I'm not a writer and I don't have one on staff, can you take care of all the copywriting for me?

Yes, with your help. You know your business best and we know how to communicate. We’ll need to ask you a gazillion questions to understand your business, but we can handle the heavy pen and paper lifting, no problem.

I don’t have the time and I don’t want to nurture leads or answer questions, I just want to get more leads, so what can we do?

There’s two ways to take this. One, it’s a legitimate concern. You’re overworked and taxed to the max, you honestly have zero time to spare with nurturing cold and semi-warm leads. If that’s the case, then no worries, we’ll help you build and plan your website to do the brunt if not all of the nurturing your leads will require.

That being said, human involvement that delivers personalized touches is always ideal and will perform considerably better than even the best automated plan.

If, on the other hand, you technically have the time, but you just don’t see the value in doing so, then that’s another conversation. We can still help, but we’d like to understand a little more on what you actually envision for your website if not to help you get leads.

Our questions will involve your customer personas, the buyer’s journey your customers face, and your specific website goals… essentially, stage 1. If you see the value there, then continue on, we’re a good fit. If you don’t, then we’re probably not your best choice.

I don’t think blogging is relevant and I don’t have the time for it, is that all this stage is about?

No, your marketing strategy is so much more. Yes, it does involve “blogging” but we don’t really care for that moniker or the practice it usually puts in peoples’ minds. We prefer to call it a long-term content marketing strategy.

What’s the difference between a logo and branding?

Your logo is the visual mark you use to represent your company.

Your branding strategy is much broader. At the minimum, it is how you use your logo. In a complete context, your branding strategy should define the look-and-feel across all your marketing initiatives both on and offline including your graphics, photos, color scheme, typography, etc.

It can and should also encompass your written and voice content’s tone and style as well.

I already have a logo that I like, can we use it?

Yes… maybe. Your logo and brand are of the utmost importance when it comes to your website’s look and feel, which has a dramatic impact on your initial market position.

A brand audit will be performed to ensure you’re in fact properly prepared and positioned moving forward. If your logo and brand position is properly positioned, then absolutely, on to stage 5 we go.

I have another designer working on my logo, can we just use that one?

If your current logo and brand is influx with another party, then it’s best to pause your project until that is complete.

Your logo and brand, if done correctly should compliment your industry, market position, and target audience. If that is accomplished well by your 3rd party, then yes, that can and will be used.

I have a designer on staff, can you work with them?

Yes, however the capacity of that will be under question until the project scope has been properly defined. Suffice it to say, even in the most limited capacities, if you have on staff resources, those can and will be leveraged accordingly.

I just need my website to look better, are all the other stages necessary?

No, they’re not necessary, not if that is your ultimate goal. If all you need is a better-looking website, then we ARE NOT a good value for your business.

We are a great fit for businesses who are actively marketing with a healthy monthly spend, and they need a new website to help them do a better job. If that is you, then yes, these stages are 100% necessary.

We’ve been doing this for a long time and we’ve learned that there are no shortcuts. It’s either do it right the first time or do it right the second time after the shortcut has failed. We’re not comfortable taking your money just to save time or work, not if we aren’t confident in your chances of future success.

I really like what my competition is doing, can we redo what they’re doing? (Can you copy… ?)

No. Categorically, no. Not a chance.

We will look at and evaluate what your competition is doing, but we will never copy. It’s not pride or ego, it’s because copying is lazy and dangerous.

If we copy, then we are not relying on our research. Which means we’re relying on someone else’s research – that they may or may not have done. There’s no way to know that what your competition is doing is working. Their goals might be different, their internal limitations may have influenced their decisions, they might be failing or failing to measure the results, or most likely, they’re just copying someone else.

We will not help you be the monkey who copies another monkey copying other monkeys. We’re going to help you skip that mess and do what works for you.

I prefer a different content management system (CMS), can you use _______ instead of WordPress?

Unfortunately, no. We can hand off the project at this stage for your on staff resources to code and implement on your preferred platform, but Opa-citi Designs only customize websites using WordPress.

We’re a niche shop who has specialized in WordPress. We’ve done this because we love WP’s universal support, our fully managed hosting partners, and it’s sticky-less nature for our clients – we want you to stay with us because you want to, not because you’re tied to our codebase.

I’ve heard that lots of web design agencies recycle the same pre-built theme when they code, do you custom code or use pre-built themes?

We do use pre-built pre-bought themes based on the selected package and business size. How we customize the themes to suit your brand is based on the research findings.

We can custom code your theme. We do not use foundation, bootstrap, or any other framework. We use Genesis, Thesis, Divi, or any other WordPress framework that will deliver the most desired results.

We do have and use our own starting codebase. This gives us everything we need, nothing we don’t. This means our coding time is maximized building your custom theme and not reinventing the wheel, stuck modifying an existing framework, or time-consumingly stripping out features we don’t need.

Our codebase is fast, secure, and bloat-free.

Do you use a lot of plugins to make your themes work?

Using plugins with WordPress is inevitable, however we avoid them as much as possible. Generally, we only use Yoast SEO for SEO, Disqus for commenting, MailChimp for forms.

Other plugins we use often will be SumoMe for social sharing, and Drift or Crisp for live chat.

We do our best to avoid any and all plugins that influence design, layout, or page creation/modification. These tend to be resource heavy, hard to manage/use, and can introduce potential security issues.

Unless it’s a “can’t live without” then we do without.