Just because you’re labeled a small business doesn’t mean you are small. SMB’s have to be flexible, and so should your website.
WHO ARE YOU?
I have a small team that makes up my business. I have a small sales staff. I do have a team member dedicated to marketing my business. We consider ourselves SEO conscious and somewhat crafty when it comes to online marketing.
I need a website that ranks better and makes it easier for my marketing guy/girl to execute our marketing initiatives.
Depending on your size and marketing bandwidth, a custom design solution may or may not be in your best interest.
You’re in the grey-zone here, so our first line of action is to determine what solution would be best for you.
WHAT YOU'LL GET
Your strategy and marketing are more important than anything design alone could provide. So, we’ll spend the majority of our time building your strategy and crafting your content.
If your marketing and business product offering would benefit from a custom design, that will be part of our process, if not, then we will help you select, edit, and launch a professional pre-built WordPress theme that will be a perfect fit for your customers and marketing strategy.
Want to know what goes into your plan?
Click on the toggle below to see the Feature List of this plan.
Research your online competition’s SEO and PPC
Research and define your target customer expectations
Research your industry’s current online trends
Online Goal Strategy
Analyze research to guide methodology to achieve your online goals
Discover and define your keyword landscape
Advice and light assistance in optimizing your content
Content Generation (Professional Copywriting)
A more in-depth level of assistance in content generation
Conversion Optimized Headlines
Creating headlines for emotional triggers with simple clarity
Rich Organic SEO Keyword Content
Integrating your keyword strategy into your individual website pages
Site Mapping – Site Architecture
Defining the user-flow from entry point to conversion
Design and Code
Assistance selecting, integrating and modifying a pre-built theme solution that passes all professional requirements meeting industry standards
Branded images designed to aid in messaging
Professional stock photography included into project fee
Social Channel Graphic Package
Profile, hero panel, and background images for your social profiles
Modern Browser Testing
Ensuring your website works great in all modern evergreen browsers
Hosting & Domain Account Services
Assisting the purchase and setup of 3rd party hosting account. We use Gridhost to host our website.
Email Account Services
Assisting the migration of mx records if email hosting is changed
Google Analytics Integration
Integrating Google Analytics with Google Tag Manager and verifying Google Search Console
Event Tracking Setup
Creating custom tags and triggers within Google Tag Manager for more in-depth analytics
Introduction to Google Analytics, Tag Manager, and Search Console
Introduction to SEO best practices and recommendations
Conversion Tracking (Adwords) Integration
Integrating your Adwords Conversion Tracking needs through Google Tag Manager
In Person Meetings
We can only meet in selected areas within Gauteng.
Consultations and meetings over the phone or with video chat (google hangout or Whatsapp VideoCall)
3rd Party App Integrations
Depends on the 3rd party app. This includes plugins for extra functionality
45 Day Support (After Launch Date)
Consultations and website assistance included
THE SMALL BUSINESS PLAN
Maximize your PPC efforts
Get and deploy a better SEO strategy
Deliver a beautiful mobile-friendly website
Assist your sales and marketing staff with a better tool