Jul 08, 2018 admin 0 comments
5 Tips for Promoting your Small Business on Facebook

In what might be the most epic game of King of the Mountain to date, Facebook has (for the moment) well and truly established itself as the social media hub of this decade. Which is great, for them, but just what exactly does this mean for you and your business? As it turns out, hopefully, […]

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Jul 02, 2018 admin 0 comments
Lead Generation Custom Questions Aren’t Your Friend

In the world of lead generation marketing, the quality of a lead has been equated with its cost or its cost per lead (CPL). Lead generation custom question can work against your campaign. This tiny phrase has created an environment where people believe the higher the CPL the better the lead must be. In reality, […]

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4 Reasons Why Your Email Marketing Strategy is Failing

In order to have an effective email marketing strategy, you will need to avoid this 4 fatal errors. Email, when done correctly, is one of the most effective ways for today’s marketers to generate leads. There are a number of reasons why email campaigns fail, ranging from bad content to poor deliverability practices. Come along […]

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The B2B Buyer’s Journey Explained in Detail

The b2b buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. The buyer’s journey is a 3 step process: Awareness Stage – The buyer realizes they have a problem. Consideration Stage – The buyer defines their problem and researches options to solve it. Decision […]

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Jun 11, 2018 admin 0 comments
5 Reasons Why Company Newsletter Fail

  When the company newsletter fail to achieve its objective that becomes bad for the company. The word “Fail” may be too strong a word — it’s not like a bad newsletter can bring down a whole company. But it can alienate customers, and waste time you can’t afford to lose. Now you can blame […]

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Jun 06, 2018 admin 0 comments
The Buyer’s Journey: An Epic Beginning

Every process begins as a journey. The Buyer’s Journey is a Marketing and Sales process. Just like when the customer visit your website and makes a purchasing decision. It all started somewhere. It started with the customer having a need for your product. The Buyer’s Journey explained When a prospect first puts their feet on […]

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Jun 04, 2018 admin 0 comments
Introduction to Email Marketing

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story. (MailChimp Definition) Advocates of new marketing channels (such as social networks) would have you believe that email is dead, but the truth is […]

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May 30, 2018 admin 0 comments
Boost Cold Calling Conversion Rate with this Words

The most effective words to use when you want to bost cold calling conversion rate. The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, […]

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May 14, 2018 admin 0 comments
How To Create Buyer Persona For Your Business

Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re […]

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May 08, 2018 admin 0 comments
Use Inbound Marketing for Manufacturing B2B Sales Growth

A lot of established manufacturing companies have a marketing manager or a person who is in charge of planning tradeshows, posting into social media and some other activities. They do more of traditional marketing and are trying to be on social media too. As we sell our inbound marketing services to prospective clients. We learned […]

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