HomeI want a Mobile-friendly and Responsive Website
I want a Mobile-friendly and Responsive Website
How will making my website responsive grow my business?
You’ve heard you need a responsive website, but how much difference will it really make? Is it worth it?
Will a mobile-friendly website be the game-changer that you need?
LOOKING GOOD ISN’T ENOUGH!
Ask yourself this. Does your insurance company, mortgage company or any other important service you use have a clunky or ugly user interface? Most of them do.
Let me ask you this, did the look of their website ever come into consideration when you chose your service provider? Odds are you bought the service for its value despite its aesthetic.
SO, HOW DO I GET...?
Get a website that looks good on every device & grows your business
Design & code are the easy parts.
What you really need to focus on is your site visitor.
Your website needs to be built for them, not for you.
Who is your visitor?
Your website is a tool for consumers. It’s a vehicle you provide that helps a consumer find a solution to their problem.
If you don’t know who the consumer is, then you can’t empathize with them. If you can’t empathize, then you can’t help them.
What You Need:
You need to create a set of customer personas and map out each persona’s buyer’s journey. You need to know who is coming to you and what their specific questions are when they do come to you.
You don’t walk into Home Depot to learn about their mission statement. You’re there so you can fix a problem. Same thing for your website. Know who your customers are so you can help them fix their problem.
Why are they here and how did the get here?
Do the majority of your site visitors arrive on a desktop or mobile device?
What are the most popular origination or referral sources for your site visitors?
What pages are your most popular entry points, and which ones convert the most?
If you ignore the context of entry to your website, you can’t properly engage with any of your site visitors.
What You Need:
You need to review your website traffic for device type, referral source, and landing page URLs. You also need to review the referral source’s content so you can identify the context of your site visitors.
Knowing the device type, landing page, and the context in which your site visitors arrive on your website helps you craft valuable content that will be helpful and highly engaging.
How do they use your website?
Do the majority of your onsite conversions come from your desktop or mobile users? What content converts the most visitors into customers?
A site visitors journey to a buying decision is often fragmented across multiple devices and differs between industries.
If you fail to account for how your website is being used, it’ll be impossible to optimize or improve.
What You Need:
You need an onsite analytics analysis. You should identify what pages are being engaged with, what pages are bleeding traffic, and what pages are converting. And, you should identify how each of those findings are different between device type.
Understanding how your website is being used will allow you to optimize your website design for each use case.
So, what’s the big take-away?
Having a great looking responsive website is a necessity, but it’s far from enough.
Understanding who is using your website and why is your real need. Design and code, that’s the easy part!