Well, for starters, you need a heck of a lot more than just a pretty design!
Your website can be more than just a digital brochure.
It can be your best marketing tool, your most helpful salesman, and your customer’s best friend… okay, maybe not “best” friend.
We follow the following process to deliver you a website that not only looks pretty but also delivers the desired results.
RESEARCH AND DISCOVER
START WITH RESEARCH (4 WEEKS)
Your website needs to start off with a well-defined strategy.
A solid foundation for your strategy begins with a considerable amount of research.
Your research and strategy will influence your content, site flow, design, analytics, and your ongoing long-term marketing efforts.
Discover OBJECTIVE truths that will become the foundation for your marketing strategy.
Without taking the time to understand all the variables in play, your website, marketing, and advertising will all be a guessing game bringing results that are impossible to measure or optimize… or replicate.
STRATEGY AND PLANNING
DEVELOP YOUR MARKETING STRATEGY (6 WEEKS)
Your website is the hub of your entire online marketing strategy.
Everything you do online, and even offline, will be influenced by your website.
Armed with the findings from in-depth research, we are now able to build a robust marketing strategy for your website.
Form a marketing plan for your website. Discover and map out what is needed to satisfy the shopper’s needs and your business goals.
Marketing plans are a dime a dozen, but what is often forgotten is your ability to execute on any given marketing plan.
You need a strategy that is tailored for your market, your shoppers, and most importantly, to your bandwidth, ability and scale.
SEO & Keyword Opportunities
CONTENT AND SITE MAPPING
CRAFT YOUR CONTENT (6 WEEKS)
Your website needs to work for your visitors. They need to find what they’re looking for, and do so intuitively.
Armed with your robust research and strategy, your website can now be built to exceed both your goals and your site visitors’ expectations.
Your content and design will be developed to meet each goal objectively.
Craft content that resonates with your site visitors according to their need, motivation, and context. We want to capture your visitors and progress them to a conversion.
What good is your marketing if your content misses the mark?
Understanding and crafting content based on who your customer is, where they are in the buyer’s journey and the context on how they arrive at your website is paramount in crafting a successful experience.
Customer Tailored Language
Conversion Optimized Content
Landing Page Strategy
Content Offers & CTA's
DESIGN AND BUILD
DESIGN AND BUILD YOUR WEBSITE (4 WEEKS)
Being pretty is subjective. Executing your strategy with an intuitive user interface (layout) is not.
Of course, your website is going to look GREAT, but the goal is not to impress your site visitors, it’s to be helpful.
So, your web design and layout will be built to cater to your visitors. You’re not interested in being the cool guys on the block.
Your goal is to be the smartest and most helpful business in town!
Design and build an intuitive experience for the site visitor. Establishing trust and creating an easy to use interface that engages the visitor IS THE GOAL!
Your site visitor is faced with enough of a challenge researching and making decisions on how to solve their problem.
You DO NOT want to make their job any more difficult with a misleading or complicated user interface.
SEO & SEM Optimised
IT'S NEVER A ONE-SIZE FITS ALL SOLUTION
So, what kind of website do you need?
A solo-professional needs a completely different marketing solution than an established business with an in-house marketing team.
Make sure you’re getting a website that is tailor-made for your business marketing objectives!